Built on Family. Passed Down Through Passion.
OUR STORY
Two generations of the Rojas family, one shared vision, and a shop on Historic Route 66 built to carry the family name for years to come.
WHERE IT BEGAN
A Passion That Started in Childhood
Rojas Auto Solutions was built on family, hard work, and a lifelong passion for the automotive industry.
The story begins with Rodolfo Rojas, whose love for vehicles started in childhood. Even as life led him through different career paths, working on cars was always part of who he was. What began as a passion became years of hands-on knowledge, experience, and dedication to doing things the right way. Over time, that same passion was passed down to the next generation. His son, Daniel Rojas, grew up with that same drive and built his own experience in the automotive and diesel industry. With years of real-world knowledge and a shared vision for what a repair shop should be, father and son decided it was time to build something of their own, something that reflected not only their skill, but their values.
THE TIMELINE
From Vision to Open Doors
The Vision Takes Shape
Rodolfo and Daniel Rojas decide to build a repair shop of their own, one built around real skill and real values, not just another shop in Albuquerque.
MARCH 2025
Finding Route 66
The Rojas family searched for the right location, one easy for customers to reach and strong enough to support the business they wanted to build. They found it on Historic Route 66 in Albuquerque, close to the freeway and ready to become home.
LATE 2024 – EARLY 2025
The Doors Come to Life
With support from the whole family, Rodolfo and Daniel brought in the tools, equipment, and experience needed to open. In the final days of March, the first cars and trucks began rolling in.
LATE 2024 – EARLY 2025
Rojas Auto Solutions Opens
Rojas Auto Solutions officially opened its doors on Historic Route 66, with a clear mission: build a shop where people feel confident, respected, and cared for.
DECEMBER 2024